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Introduction to Graphic Design a Unit 3 Art Form and Media Lesson 1 Media

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Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this class.

Visit the Courses with places available page for a full list of UAL courses that are open for application.

Re-approval

Please note this course is undergoing re-approval. This is the process past which we ensure the course continues to provide a high quality academic feel. During re-approval there may be some changes to the class content displayed on this page. Please contact us if you take any questions almost the grade.

This course aims to equip y'all with the artistic, conceptual, technical and critical skills expected of designers in the twenty-showtime century. Information technology is part of the Graphic Communication Design program.

Why choose this course at Central Saint Martins

  • Platforms and communities: You tin can specialise in a guided selection of platforms based on disciplinary areas of expertise: Narrative and Phonation; Strategy and Identity; Time and Movement; Data and Systems; and Experience and Surroundings. Later on in the course, these atomic number 82 to communities of exercise, based on themes and issues.
  • Co-design your curriculum: In your final twelvemonth of study, you will direct influence the curriculum past developing subjects for exploration and experimentation.
  • Broad-ranging and specialist exercise: The course structure allows y'all to balance the human relationship betwixt latitude and specialism.
  • Alive projects: Yous can elect to tackle live briefs engaging local regime, not-profits and companies. Recently, this has included work with organisations such every bit the BBC, the British Library, Lightvert, Louis Jadot, Female parent, NHS Camden Clinical Commissioning Grouping, Tezenis and Send for London.

Learn about BA Graphic Communication Design at Central Saint Martins

  • Graduate Showcase: Bence Iványi
    Bence Iványi, 2021 BA (Hons) Graphic Communication Design, Primal Saint Martins, UAL
  • Shiffting Stages
    Shiffting Stages, Diandra Elmira, 2021 BA (Hons) Graphic Communication Pattern, Central Saint Martins, UAL
  • Dimensional Glyphs
    Dimensional Glyphs, Yue Hu, 2021 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL
  • Everything I Did Last Wednesday
    Everything I Did Last Midweek, Milly McAlister, 2021 BA (Hons) Graphic Communication Design, Primal Saint Martins, UAL
  • Black History
    Black History, Amandine Woods, 2021 BA (Hons) Graphic Communication Design, Central Saint Martins, UAL
  • \'Home Ground\' and \'Ode to Sports Return\'
    \'Habitation Ground\' and \'Ode to Sports Return\', George Simmons, 2021 BA (Hons) Graphic Communication Design, Cardinal Saint Martins, UAL
  • LiÇŽn (脸): A mask that reacts to online emotions
    Liǎn (脸): A mask that reacts to online emotions, Jann Choy, 2021 BA (Hons) Graphic Advice Design, Key Saint Martins, UAL
  • Megan Morrish
    Megan Morrish, Megan Morrish, 2021 BA (Hons) Graphic Communication Blueprint, Fundamental Saint Martins, UAL
  • Tools for Digital Wellbeing
    Tools for Digital Wellbeing, Maximilian Zimmerer, 2021 BA (Hons) Graphic Advice Design, Central Saint Martins, UAL
  • Mr Lightbulb
    Mr Lightbulb, Po-An Pan, 2021 BA (Hons) Graphic Advice Design, Central Saint Martins, UAL
  • Students repaint hearts at the National COVID Memorial Wall
    BA Graphic Communication student painting the National COVID Memorial Wall (Photo: Ellen Huynh)

    In collaboration with Covid-nineteen Bereaved Families for Justice and activists Led By Donkeys, BA Graphic Advice Blueprint students repainted the memorial for those who died from COVID-xix, helping to fix it in perpetuity.

  • Class of 2021: Deans' Awards
    Farida Eltigi, BA Graphic Communication Design

    For the by two decades, the CSM Museum & Study Collection has actively purchased works from graduating students. This twelvemonth, the Deans' Awards supports the buy of more than work than e'er earlier as the Museum welcomes 28 new pieces into its

  • NOVA X opens
    NOVA X exhibition, Lethaby Gallery (photo: Andrea Capello)

    Celebrating a decade of honor-winning creative practice, NOVA 10 shares the stories by winners of the MullenLowe NOVA Awards for Fresh Creative Talent.

  • Class of 2021: Plural
    Paula Camiña Eiras, MA Biodesign

    On the Graduate Showcase you'll find a collection of piece of work by students who place collaboration at the eye of their artistic practise. Here, nosotros pause on three projects that rely on connexion and codesign.

  • People using the letterpress at Central Saint Martins
    Credit: Image courtesy of Fundamental Saint Martins Image courtesy of Central Saint Martins,
  • A wall filled with printed posters in front of which is a row of desks each with a computer
    Image courtesy of Primal Saint Martins,

Course overview

Graphic communication design practise is irresolute. The wide availability of design software and digital production tools has resulted in a re-evaluation of what the trained, skilled designer tin offer. In response, pattern professions have developed more sophisticated consultancy models. Pattern thinking, marketing, branding and strategy are now offered as a central part of their services. Graphic communication pattern is also increasingly carried out in a various range of contexts. These range from large commercial and governmental departments to contained practitioners and small enterprises.

BA Graphic Communication Design at Central Saint Martins takes into account this current manufacture climate. It explores graphic advice blueprint as an expanded practice. It will provide you lot with a solid grounding in the discipline's core languages, contexts and applications, while also encouraging you lot to examination and stretch its boundaries. The form structure is devised to back up three types of practitioner:

  • Theinter-disciplinary designer or polymath who wants to stay broad-based
  • Thehybrid designer who works beyond a targeted combination of areas
  • Thespecialistwho has more specific discipline focus

The course curriculum places emphasis on five core processes: typography, digital, context, prototype and print. These are taught throughout the course and will provide a foundation for your studio work and theoretical studies. Led by staff specialists, you will besides be introduced to areas such as photography, printmaking and bookbinding.

The course construction enables student mobility across v platforms and communities of practice. The platforms are an investigation into the multiple disciplines of graphic advice design. They are formulated in correspondence to areas of gimmicky design practice. The platforms requite focus to the intentions and values of your practice. They also offer points of departure every bit yous develop your identity within a customs of practise in Stages 2 and iii. Overall, this unique structure will allow you to be directly involved in the co-cosmos of the class curriculum.

Form units

The BA Graphic Communication Pattern curriculum is delivered through a mix of project work, lectures, seminars and assignments in discrete units. The project brief is the main vehicle for learning and instruction. Briefs commonly require an individual response to a problem, theme, consequence or provocation. Y'all will produce an issue which considers content, course, communication and audience. The course too aims to provide regular opportunities to engage with client-led, live briefs. In the by, this has included piece of work with organisations such every bit Ogilvy CommonHealth Worldwide and Camden Council.

Stage ane

Unit 1: An Introduction to Graphic Advice Design
Unit two: Media and Methods
Unit of measurement 3: Core Processes
Unit of measurement 4: Introduction to Platforms

Stage 1 will introduce you to design methods through a circuitous or "wicked" problem. This will immerse you lot in an intensive graphic advice blueprint projection. You will begin with skills in enquiry, collaboration and thought generation. This will exist followed past an introduction to the media and methods of graphic advice design practice. You volition undertake projects which involve processes such as photography, printmaking, letterpress and digital media. In the latter half of Stage 1, you will be introduced to the v platforms of the course. The platforms are:

  • Narrative and Phonation: Keywords include illustration, storytelling, image-making, photography, visual language, pacing and framing
  • Strategy and Identity: Keywords include branding, advertisement, visual identity, marketing and persuasion
  • Time and Movement: Keywords include moving image, blitheness, audio design and performance
  • Information and Systems: Keywords include information design, typography, data visualisation, mapping and publishing
  • Experience and Environment: Keywords include exhibition design, social pattern, digital media, interaction design, issue pattern and service pattern

The platforms deed as a departure point for the skills and approaches associated with a specific area in graphic advice pattern. Each platform corresponds to an area of professional practice, just is open-ended. This reflects the increasingly interdisciplinary nature of graphic communication. In Stage 1, you lot will study in three of the five platforms. You will be placed in these platforms based on a survey of your preferences.

Phase ii

Unit 5: Exploring Practise i
Unit vii: Exploring Do two
Unit 8: Identifying Communities of Practice

Artistic Unions: Socially Engaged Practices for an Ethical World

In Stage ii, you volition develop your skills through the platform construction. Although they are distinctive in graphic symbol, at that place are commonalities and shared experiences. This allows students to see the interconnections in the landscape of blueprint exercise. You will have the opportunity to both specialise and interact with students across the course. You will explore notions of collaboration, participation and the relationship with audiences. This stage is delivered through lectures, workshops and seminars. These explore cultural, social and theoretical contexts of gimmicky graphic advice blueprint practice. You will also accept opportunities to engage further in the techniques and skills introduced in Stage 1.

Stage iii

Unit ix: Situating Exercise
Unit 10: Communities of Practise

Phase 3 addresses problem-finding, problem-solving and trouble-setting. You will focus on depth of knowledge and situating your practice. You will work in pupil-initiated communities of practise, based around ideas arrived at in Stage 2. Communities of practice are led by tutor teams with relevant experience in theory and do. This is an outward-facing construction, allowing yous to make connections and build networks. The aim is to broaden your practice in relation to wider socio-cultural bug and to support your professional practice later graduation.

The final unit is focused on the development of a substantial torso of work and written critical reflection. This should have a clear direction, strong rationale and demonstrate your priorities as a creative practitioner.

Honours (BA Hons degree)

Under the Framework for College Didactics Qualifications the stages for a BA are: Phase ane (Level iv), Phase 2 (Level 5) and Stage three (Level 6). In order to progress to the next phase, all units of the preceding stage must ordinarily be passed: 120 credits must exist achieved in each stage. The nomenclature of the honour will be derived from the marks of units in Stages 2 and 3 or simply Stage 3, using a dual algorithm.

If yous are unable to continue on the grade, a Certificate of Higher Pedagogy (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits).

Learning and teaching methods

Your primary means of learning will be through studio practice. During your course you will appoint with learning and didactics that includes both online and face-to-face modes. Typically, this will include:

  • Unit of measurement and project briefings
  • Set and self-initiated project briefs
  • Inductions, lectures and seminars
  • Workshops and interdisciplinary study teams
  • Issue-based teaching (e.m. publications, showcases)
  • Learning past doing (thinking through making)
  • Peer learning
  • Self and peer assessment
  • Guest speakers
  • Group discussions, reviews and critiques
  • Working with clients on live projects and competitions
  • Essay writing and supervision
  • Independent report
  • Platform-based teaching
  • Communities of practice (working student groups based on pupil-initiated themes).

Cess methods

  • Evidence of participation in taught activities
  • Presentation of a completed set up of projects
  • Portfolio and exact presentations
  • Individual written reflections
  • Learning agreements
  • Written and visual documentation
  • Essays
  • Critical reports

Acting Phase iii Leader: Leslie Kwok

Platform Leader, Experience and Environment: Abbie Vickress
Platform Leader, Information and Systems: Paul Finn
Platform Leader, Strategy and Identity: Dr David Preston
Platform Leader, Narrative and Vocalisation: Andrew Hall
Platform Leader, Time and Motion: Michelle Salamon

Lead Tutor, Typography: Stephen Barrett
Lead Tutor, Digital: Jazmin Morris
Lead Tutor, Print and Production: Simon Goode
Lead Tutor, Lens: Gary Wallis

Contextual Studies Leader, Stage 1 and Phase ii: Paul Rennie
Contextual Studies Leader, Phase three: Andrea Lioy

Course Lecturer: Mikael Calandra Achode
Form Lecturer: Anoushka Khandwala

Programme Managing director: Rebecca Ross

How to employ

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:

  • Dyslexia or another Specific Learning Deviation
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term status which has an impact on your solar day-to-day life

Our Disability Service arranges adjustments and support for disabled applicants and students. Read our Inability and dyslexia: applying for a grade and joining UAL information.

Entry requirements

The standard entry requirements for this course are as follows:

Ane or a combination of the following accepted full Level 3 qualifications:

  • Pass at Foundation Diploma in Art and Pattern (Level 3 or 4) and one A Level at form C or to a higher place
  • Two A Levels at form C or above (preferred subjects include Art, Art and Design or Blueprint and Technology)
  • Merit, Pass, Pass (MPP) at BTEC Extended Diploma (preferred subjects include Art, Fine art and Design or Design and Technology)
  • Pass at UAL Extended Diploma
  • Access to Higher Education Diploma (preferred subjects include Art, Fine art and Design or Pattern and Technology)
  • Equivalent European union/international qualifications, such as International Baccalaureate Diploma (24 points)

And three GCSE passes at grade iv or above (class A*–C).

Entry to this form will also be determined past assessment of your portfolio. A very loftier proportion of successful applicants complete a Foundation Diploma in Art and Blueprint.

AP(Due east)50 – Accreditation of Prior (Experiential) Learning

Exceptionally applicants who do not meet these grade entry requirements may still exist considered. The course squad will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work feel
  • The quality of the personal statement
  • A strong academic or other professional person reference

Or a combination of these factors.

Each application will be considered on its own merit but cannot guarantee an offer in each case.

English requirements

IELTS score of 6.0 or above, with at least v.5 in reading, writing, listening and speaking (delight check our primary English language requirements webpage).

Selection criteria

Applicants are selected according to their demonstration of potential and current power to:

  • Work imaginatively and creatively in graphic and visual media
  • Apply original thought to any given problem and not mimic prevalent styles
  • Demonstrate a range of skills and technical abilities
  • Provide evidence of intellectual inquiry within their work
  • Demonstrate potential to experiment, to test the parameters of design
  • Demonstrate relevant research and reflect critically on their learning
  • Demonstrate cultural sensation and/or contextual framework of their work
  • Identify historical and contemporary graphic design practices
  • Articulate and communicate intentions clearly.

What we are looking for

We are interested in students who are prepared to question and to accept a critical perspective and who show potential to develop as innovative artists.

Making your awarding

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Fall 2022.

Y'all should apply through Universities and Colleges Admissions Service (UCAS) and you will need the post-obit information:

University lawmaking:          U65
UCAS Code:                 W215

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, yous can transfer to:

Year 2, if yous've completed 120 credits in Year ane
Year 3, if yous've completely 240 credits in Years ane and 2

Apply via UCAS and choose Year 2 or three for your POE (Point of Entry).  Please check our Educatee Transfer Policy for more important information and be ready to provide us with your current class handbook and Yr 1/Year two unit of measurement transcripts.

Please be gear up to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you accept completed.

Deferred entry

Key Saint Martins does not take applications for deferred entry. Yous should therefore utilize in the year you wish to study.

Application deadline

We recommend you employ by 26 January 2022 for equal consideration. However this course will consider applications afterward that date, subject field to places being available.

Communicating with you

After you have successfully submitted your application, you will receive an electronic mail confirming we accept successfully received your application and providing yous with your login details for the UAL Portal.  We will asking whatsoever boosted data from you, including inviting you to upload documents / portfolio / book an interview, through the portal.  Y'all should bank check your UAL Portal regularly for any important updates and requests.

Please add together csm.ukeu@arts.ac.uk to your contacts to ensure that yous do not miss any important updates re: your awarding to UAL.  Besides consider altering your spam or junk mail filter to ensure that emails from @arts.ac.uk go through to y'all.

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this form. Applications for 2023/24 entry will open in Autumn 2022.

There are two ways international students can use to an undergraduate course at Central Saint Martins:

  • Universities and Colleges Admissions Service (UCAS) online application system
  • Through one of our official representatives in your land who tin can support you lot with your UCAS application

You can just apply to the same form once per year.

When applying via UCAS you lot volition need the following data:

University code:          U65
UCAS Code:                 W215

Transfers

If yous are currently studying somewhere else on a course in an equivalent subject area area and would like to transfer to this form, you can transfer to:

Year 2, if you've completed 120 credits in Year ane
Year 3, if you've completely 240 credits in Years ane and 2

Employ via UCAS and choose Twelvemonth 2 or iii for your POE (Point of Entry).  Delight check our Student Transfer Policy for more important information and exist ready to provide us with your current course handbook and Yr 1/Year 2 unit transcripts.

Please be ready to provide an official document (translated into English language) from your current university, explaining the learning outcomes of the units you have completed.

Visas

Read our visit our immigration and visa advice page to find out whether you need a visa to study.

Deferred entry

Fundamental Saint Martins does not accept applications for deferred entry. You lot should therefore apply in the year you lot wish to report.

Application deadline

Nosotros recommend you apply by 26 January 2022 for equal consideration. Withal this course will consider applications later on that date, subject to places beingness available.

Communicating with you

After yous accept successfully submitted your application, you will receive an e-mail confirming we take successfully received your application and providing you lot with your login details for the UAL Portal.  We volition request whatsoever additional information from you, including inviting you to upload documents / portfolio / volume an interview, through the portal.  You lot should cheque your UAL Portal regularly for any of import updates and requests.

Delight add csm.international@arts.ac.uk to your contacts to ensure that you do non miss whatever of import updates re: your awarding to UAL.  Also consider altering your spam or junk post filter to ensure that emails from @arts.air conditioning.uk get through to you.

Fees and funding

Home fee

£9,250 per year

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increment in futurity years for new and continuing students.

Dwelling house fees are currently charged to United kingdom nationals and Uk residents who meet the rules. However, the rules are complex. Find out more than about our tuition fees and determining your fee condition.

International fee

£23,610 per twelvemonth

This fee is correct for 2022/23 entry and is subject to modify for 2023/24 entry. Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries exterior of the UK will generally be charged international fees. The rules are complex so read more than about tuition fees and determining your fee status.

Careers and alumni

BA Graphic Communication Design students exit with a broad and valuable understanding of graphic communication blueprint do in its many forms. Skills acquired enable graduates to go versatile practitioners in many exciting and diverse professions.

Recent alumni activity demonstrates the breadth of careers inside the subject, embracing interactive pattern, spider web pattern, advertising, graphic design, data design, illustration, photography, film & TV, animation, editorial design, typographic design, packaging design, brand development, exhibition blueprint, book blueprint, 3D pattern, as well as in fine fine art, writing and filmmaking.

Course alumni include: Alan Aboud, Alan Fletcher, Andy Altman, Colin Forbes, Damon Murray, Derek Birdsall, Dylan Jones, Graham Woods, Huw Morgan, Jonathan Barnbrook, Katy Hepburn, Ken Garland, Lucienne Roberts, Michael Worthington, Minkie Spiro, Morag Myerscough, Paul Neale, Phil Baines, Platon, Richard Hollis, Sandro Sodano, Stephen Sorrell, Tom Hingston, Tony Chambers.

Pattern groups or companies formed past our graduates or employing our graduates include: Aboud Sodano, Bibliotheque Pattern, Barnbrook Design, Fallon, FUEL Design, GTF, Johnson Banks, Moving Brands, Multistorey, Pentagram, Praline, REG Pattern, Sans+Baum, Studio Myerscough, Tom Hingston Studio, Tomato plant, Why Not Associates, Wolff Ollins.

Developing your links

At the end of Stage One you will be expected to take function in the 'End of Year Folio Show' and at the cease of Stage 2, the 'Work in Progress Show'; these shows are public exhibitions and although not assessed, are seen as key learning experiences equally preparation for your Degree Show.

There are regular opportunities to engage with client-led live briefs featuring brands, such as LVMH, Samsung and Sony, and to participate in national and international educatee design competitions, such as RSA, Lloyds TSB, and D&Ad. The grade is a member of D&AD - BA Graphic Design students gain from discounts on submissions to the D&AD Student Awards and other benefits.

Arrangements for work experience or internships are encouraged and facilitated on an informal basis. Written report trips, studio visits and collaborative projects (either inside UAL or with partner institutions at home and abroad) offer farther opportunities to study inside a broader context. During Phase Ii a number of 'Study Abroad' students from the The states and other countries join the grade for one, two or 3 terms. Context 'creative writing' groups, student clubs such every bit 'book order' and 'sketchbook club', exhibitions such equally 'piece of work in progress', 'pop-upwards shows' and the 'degree show', 'interest groups', 'invitee lectures' and a school-broad 'elective' present additional opportunities for social interaction or collaboration.

For details of the wide range of careers support provided for students, please visit our Careers back up folio.

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Source: https://www.arts.ac.uk/subjects/communication-and-graphic-design/undergraduate/ba-hons-graphic-communication-design-csm

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